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Seeing Green with Seireeni

Green Monday by Elizabeth Queen of All Things flickrcreativecommons

We are creatures of habit.  As consumers, in our purchasing habits and our engagement with the market, we deftly replicate old behaviours.  We develop brand loyalties and deep attachments to practices, our daily bread becoming a customary ritual.

This, unfortunately, has made it difficult, nearly impossible, for new, alternative brands to compete in the retail market. Everything from environmentally harmless soaps to bourgeoning forms of renewable energy remain peripheral at best when up against their old and trusted predecessors.  Environmentalists and sustainability activists have been known to groan at the title ‘alternative’ which has come to signify most things green, local or non-toxic.  The frustration with this title is that it seems to normalize all that is un-green, imported and toxic.  It is time for the alternative to become the norm, they say.

One figure working to push the envelope for all things eco is Richard Seireeni, a smooth talking, chic attired, friendly-eyed marketing master.  Richard is one of the figures working to usher in the Green Revolution, lending credibility and visibility to conscious brands.  He has even written a new book describing what he has uncovered as the network existing amongst ‘ecopreneurs’ where they rely upon mutual support, coverage and advertising for market success.  Richard has given this network the descriptive title of “The Gort Cloud” which includes a rich mixture of green businesses, environmental foundations, sustainability news agents, consumer report groups and popular websites.

The Gort Cloud from www.gortcloud.com

Richard’s book, The Gort Cloud: The Invisible Force Behind Today’s Most Visible Green Brands, was released in early 2009.  At a recent conference at Vancouver’s UBC campus, I saw Richard deliver a lecture, via Skype (to cut down on travel emissions), on this new concept.

When he began to research the market strategies behind some of the most recognized eco labels, Richard noticed one unique and seemingly impossible thing: they had no marketing budget, the paid nothing for advertising campaigns.  Soon enough Richard was uncovering the vast and largely online network connecting the green community, touting its latest products, research and innovations, The Gort Cloud.

What is greatest about Richard’s efforts to expose the inner workings of the sustainability marketplace is the accessibility it lends to green brands and to the dedicated purveyors of them.

When efforts to become sustainable are elusive, time consuming and expensive, the process undermines itself.  However, for all of us truly interested in making a difference, we must remember that the small and the new are usually in no position to battle the strong and the well-established.  I like to think of my research into products, foods, clothing as deliberate acts of sustainable consumption.  Not that we can consume our way out of unsustainability, but we can make better choices, incrementally, daily.  This is what I like to call ‘intentional living.’

It is easy to live and engage with the marketplace unintentionally, but we are fast learning that a responsible and thoughtful interaction with our environment, economy, and political society are necessary for the important and beneficial shifts we need to move towards more sustainable living.

The need for more awareness of…dare I say it…’alternatives’ is important for this movement.  Richard Seireeni, as a brand and market expert, is doing his part in making this awareness a reality.  For this reason our Expedition Guides nominated Richard to be an interview candidate for The Canada Expedition.  Read on to find out what he thinks about sustainability and human potential:

Guides: Richard, you have been selected by our group of Expedition Guides as a potential expert in the area of “Liberating Human Potential.”  Can you talk a bit about your work and how it relates to human potential?

Richard:  As a brand and communications expert, I set out to write a book about the brand development and marketing experiences of America’s leading green companies. The hope was that these experiences would encourage other eco-conscious entrepreneurs to follow in their tracks. In the course of this research, I stumbled across a vast, interconnected green community that my subjects were using to the get word out. I call this network The Gort Cloud. The use of this network to market earth-friendly products and services removes the traditional barriers to mass marketing and enables anyone with a great idea to gain access to customers at relatively low cost.

Guides: What link do you see between liberating human potential and sustainability?

Richard: Both the Industrial Revolution and the Internet Revolution enabled the rapid growth of new ideas and incubated the talent to cook up those ideas. The Age of Sustainability is doing something similar. It is creating a market for innovation and innovators.

Guides: What do you see as key to liberating human potential individually, in groups, organizations and politically?

Richard: It’s hard for individuals to work in a vacuum. The interconnected green community provides the support to help individuals achieve their potential. This can include technical help, investment money, PR outlets, certifying agencies, or distribution partners.  It’s all out there to help ecopreneurs find success.

Guides: How can an individual best contribute to liberating human potential?

Richard: The goal of sustainability is a community endeavor and requires everyone to participate and to share. Individuals can achieve their potential by drawing from the experiences of others, but it is a two-way street. Everyone must give back and share.

Guides: From a systemic approach, what can we do to promote the equality of opportunities?

Richard: I’m not sure we have to do anything. The system propelled by the Internet is creating its own opportunities, and I would guess that these opportunities come with fewer inequalities than in the past. That said, bias is a human condition that is not necessarily cured by joining the sustainable community.

Guides: From a philosophical approach, how can we implement ‘philosophies of sustainability?’

Richard: First, we must be rational. 100% sustainability is not a realistic goal unless we commit mass-suicide. Every morning that we get up, we cause problems. The goal is to be incrementally better than we’ve been before – to include environmental and social impacts when considering return on investment by corporate leaders or a product choice by individual consumers. Impacts must be made tangible to consumers so they make the right choices.

Guides: Can sustainability be described as an issue of cultural norms? And if so, what cultural norms need to change for us to move towards a sustainable future?

Richard: It’s hard to tell a mother on welfare to buy organic broccoli at $2.49 per pound when she can buy a complete (un)Happy Meal for her kids for about the same price.  So, yes, sustainable choices have a cultural component, which must be addressed to get sustainability into everyday practice for everyone.

Guides: If you were to critique The Canada Expedition’s four pillars of human sustainability, (which are 1. stabilize climate change, 2. develop an eco economy, 3. prevent and resolve political violence and 4. liberate human potential) what recommendations would you make?

Richard: These are lofty goals and in some ways so lofty as to be difficult to wrap your head around. For instance, I have had a problem with the term ‘climate change’ because it conjures up a problem so vast as to be beyond the effective power of any one person. I prefer the much earlier description of the problem as ‘over-population’. We understand quite clearly that too many people competing for limited resources is the core problem, and we can choose to limit our individual families to 2 children or fewer. This is a description of a problem with a solution we can address with an individual action. How do I stop climate change?  It’s much more difficult to envision the effective solution.

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“Canada Not Poised for Leadership”: Press Release for The Canada Expedition May 26th, 2010

photo from humanoide - flickrcreativecommons

Canada Not Poised for Leadership at G8 and 20 Summits Says The Canada Expedition

May 26, 2010. Ottawa. —  As Canada makes preparations to host the upcoming G8 and G20 Summits, Canadian though-leaders challenge political forces to take a look at the lack of leadership concerning climate change and poverty reduction.  In a bold attempt to regain their nation’s footing, citizens have begun to take these issues into their own hands through new grassroots movements using social media, community networks and online campaigns.  The Canada Expedition is one such movement, prepared to make a real difference in our country.

“There is a lack of leadership to go beyond the apparent.” says Dr. Ben Hoffman, founder of The Canada Expedition. “This always happens in crises, to retreat to the known. The Government of Canada is deluding itself that Canada is immune to the worst of the crises ahead, but this smugness will not protect us as citizens.”

In response to media coverage of suicide bombings, global warming, economic uncertainty, wars and rumours of war, twenty volunteers joined The Canada Expedition on January 1, 2010. They began a search for answers to the sustainability of humanity. The group believes that Canada already has the knowledge and expertise to lead our world forward and so the Expedition team decided to harness that knowledge and bring the voices together, to help them be heard.

The Expedition found that the answers are out there. They are not simply to improve the financial sector, or to restart a stalled economy through stimulus spending, as the G8 and G20 seem to be focused on. Instead, TCE proposes reworking the economy so that it is a sustainable eco-economy, focused on practical solutions that ordinary Canadians can implement – such as energy and water conservation, pushing for a carbon tariff on goods from China, and leading the world in developing a culture of win-win dialogue.

“We need to be asking why the government doesn’t do what we’re doing and bring leading Canadian minds together to review the G8 agenda and come up with proposals that are more comprehensive and less of a knee jerk reaction to the immediate crisis of the moment,” suggests Expedition Navigator, Carol Linnitt.

The list of Canadian experts to be tapped for their knowledge and practical guidance include her Honour Louise Arbour, John Ralston Saul, Maude Barlow, Elder Betty McKenna, and Guy Dauncey.  A full list of these experts is posted on The Canada Expedition website.

Hoffman goes on to say, “With the momentum of the G8 and G20 Summits, now is the time for Canada to demonstrate that we can be the intellectual leaders to guide the world into a sustainable future. Sadly, the Canadian Government isn’t doing this.  Canada needs a deeper probing into the factors that threaten our country, our way of life, our world. This is a mission of hope, a search for answers, and something everyone can join.”

Some of the interviews have already been conducted. Videos of the interviews will be posted online, and a blog of the interviews is available at http://thecanadaexpedition.ca/blog/ .

The Canada Expedition is starting in Canada, and reaching out to the world.  TCE Guides are asking volunteers to come on board and work together to find the route to sustainable humanity, despite the Canadian Government’s lack of movement in this area.

For more information or for media inquiries:
Carol Linnitt, Expedition Navigator
carollinnitt@gmail.com

Hark! The Results are In!

After months of researching, debating and selecting, the results are in.  One of the most important phases of The Canada Expedition, our Guides have come up with a small hand-selected cache of nominees whom we will interview and challenge regarding sustainability on the large-scale.

Shout, Shout...by hebedesign on flickr creative commons

Most of our nominees are already laurel-wearing heroes in their own right, but we’ve got quite the interesting mixture. Putting the tough questions to both champions and dissenters, we are here to examine some of the biggest challenges facing sustainability in our world.

Most of our candidates you will have heard of once or twice before, but probably more. But we are here to talk about them again and hopefully, in conversation, get a little closer to solving some of the riddles of sustainability.

So, who are the much-touted nominees?

Each selected group is separated according to the four pillars of human sustainability upon which The Canada Expedition is housed.

In the field of Stabilize Climate Change, we have:

Maude Barlow

Jim Prentis

Mike Mack

Dr. Greg Stone

For the second pillar, Develop an Eco-Economy, we have:

Lester R. Brown

James Gustav Speth

George Monbiot

William Rees

Third, in the Prevent and Resolve Political Violence category:

Senator Romeo Dallaire

Justice Murray Sinclair

Chief Justice Louise Arbour

Milt Lauenstein

And lastly, to the task of Liberate Human Potential, we have:

Guy Dauncey

Elder Betty McKenna

John Ralston Saul

Kevin Vallely

Richard Seireeni

Not only have our Expedition Guides put these names forward as potential interview candidates, but they have also compiled lists of background information and the pertinent issues at hand.  Our guides have armed us with incisive questions, aimed at tackling everything from water scarcity through to the nature of violent conflict and back around to the mass transformation of cultural values.

We’ve drawn for ourselves a complex map of sustainability, each candidate representing a point along our journey.  We expect our map to grow, our scope to evolve, encompassing more places of examination, inquisition, discovery.  This is what The Canada Expedition is all about.

We hope you will follow along, checking in regularly for updates and fresh interview posts.

Milt Lauenstein – Violence Prevention Luminary

Milt Lauenstein of BEFORE

When he answered the phone in his Massachusetts home in the early afternoon of April 29th, the first thing I noticed was the kindness, the approachability, in Milt Lauenstein’s voice.  You never know with these violence prevention types, they can be hard as steel at times.  In this case I find myself taken aback: Milt is surprisingly at ease and humorous, for such a heavy hitter.

I asked Milt if he could give me a bit of a biography of himself to give some context to his varied and irregular life.  He responded, “What time does your work day end?”  I laughed while he apologized for his humour, “that’s just the way I am,” he says and although I can’t see him, he is smiling.

Milt Lauenstein has had enough, and interesting enough, experience to fill volumes, having grown up in St. Louis, studying engineering at Purdue, joining the navy, economics at Tufts and a year spent in Europe to study painting.  That’s just Milt warming up.  Penniless after his tryst with the European art scene he returned to Chicago to study management which was the beginning of a long career for Milt as a corporate executive.  But, Milt admits, he isn’t really one for a steady job, which he hasn’t held since 1976.

Although Milt’s formal career ended in 2000, he has arguably worked harder since.  That is because, instead of learning the bosa nova in a Californian retirement resort, Milt has decided to devote his remaining years to waging peace, to the large-scale prevention of political violence.  When I asked him about the enormity of this task he said at the time he knew it would be a challenge but “didn’t seem impossible” and I can hear his smile coming through the line again.

Milt wanted to see if he could do something to reduce organized political violence in the world.  By no means a humble undertaking.  I asked Milt about the roots of this passion, trying to get at the back story.

“When I was young man I read about the history of Peloponnesian wars. What I noticed is that the leaders in ancient Greece behaved like leaders behave now, sending young men out to die.  Mankind learned very little how to prevent war and what is more, how to prevent stupidity.  When I got out of the business world this was the problem I was interested in.  I said to myself: lets see if we can reduce warfare.”

The first thing Milt did, not knowing anything, really, about violence prevention, was call his friends.  “I called around and asked, ‘does anyone know anything about war and political science?’”  It was not long before Milt connected with some major players in the violence prevention field.

Initially Milt began funding research projects with various experts, including Dr. Ben Hoffman, founder of The Canada Expedition.

Determined and resourceful, Milt read over 150 books on the topic of violence and related subjects.  When you speak with him, you get a sense of his insistence, his resolve.  As much as he read, however, and as much funding as he poured into research projects, he wasn’t satisfied.

“A good deal was known about the cause of war.  It wasn’t about gaining more knowledge but about using what knowledge existed. I began to think my research was doing much good either: the world is no more peaceful now after what I had done.”

A few years, and a lot of collaboration, later, Milt had a team landed in West Africa’s Guinea Bissau, a country they had worked with a team to select, based upon its propensity for violent conflict.  On the verge of elections, Guinea Bissau had been singled out as one of the world’s most war-ready fragile states. Milt and his team were dedicated to addressing the emergency before it erupted into unnecessary violence.

“It is a lot more effective to work to prevent the outbreak of war than to try and resolve situations like Darfur,” Milt adds.  That is the crux of violence prevention: getting practical solutions implemented to avoid catastrophe rather than sending in relief teams to pick up the pieces.

“What it most important is that people aren’t being killed by the thousands,” a sober reminder of the stakes Milt is considering in this work.

In the case of fragile Guinea Bissau, the projections for violent conflict were grim and despite some startling set-backs for their work, such as the paired assassinations of the country’s president and military leader, the country has not devolved into hostilities.

When I press Milt about this success he says, deferentially, “I think we’ve done some good.”

Some good indeed.

Beyond the implications of Milt’s tremendous bravery, duty and financial commitment, there is something else there too, which I think is the incredible story of a man who decided to make a difference.  It’s the kind of self-sacrifice that makes for inspiring stories, especially when this story’s protagonist is so unassuming.  With no previous training or experience, Milt took upon himself the challenge of making the world a better place.  In this regard we all have something to learn from him.

The Canada Expedition has a team of Expedition Guides who are dedicated to the topic of Preventing and Resolving Political Violence.

They had the chance to put a few questions to Milt:

Guides: What is conflict prevention or the prevention of violent conflict, if you will?

Milt: Conflict can be constructive. What is destructive is violence. My interest is in the prevention of widespread political violence within or between fragile states. By prevention, I mean taking action (as opposed to advocacy) that will maintain peace.

Guides: Critics often charge that you cannot prove that prevention worked and even then the only examples of success that exist are of smaller-scale initiatives like preventing violence from erupting in one particular village.

Milt: The first statement is quite true – it is not possible to prove a contra-factual. The second is not true. While there may be more small-scale examples than larger ones, there are also large-scale ones. As High Commissioner on National Minorities, Max van der Stoel clearly prevented the outbreak of widespread violence in perhaps as many as a dozen countries. A couple of years ago, several groups contributed to containing violence that had broken out in Kenya. BEFORE and others have contributed to preventing widespread violence in Guinea-Bissau and Guinea in spite of coups and assassinations.

Guides: Are there any examples where prevention efforts have undoubtedly been proven to prevent the eruption of a full-blown war?

Milt: See above.

Guides: Some say that in looking back through history we see that humans are instinctually violent while others say that meeting basic human needs through changing existing political structures can lead to peace.

Which is a more important focus for preventing wars: people or structures?

Milt: I believe that within each of us, there is an instinct that sometimes manifests itself in violence. I also believe that there is an instinct to cooperate and to live in peace with our neighbors. Over time, the vast majority of human beings have lived cooperatively and peacefully together. Institutions, such as a police force, can be effective in reducing the extent to which people resort to violence. So can mediators. One reason that violence has been so common in the third world is that many countries lack the institutional structures to maintain peace.

Guides: President Obama has recently placed greater emphasis on the Mid-east peace process in the hopes of ending the long-running conflict there.

Are all wars preventable and/or resolvable or will humans always be faced with a number of wars that will just have to run their course?

Milt: Whether wars will ever be ended forever is not an answerable question. Clearly, wars can be and have been prevented. Good data shows that the incidence and severity of wars have declined in recent decades. There has been peace in Western Europe for 65 years, for the first time in centuries. What is important is that the incidence and severity of war can be reduced.

Guides: Some people say that we should “give war a chance” because third-party interventions can at times actually worsen the situation and indeed some recent research has been done that seems to support this notion.

How do we know that by preventing a war or ending it prematurely through a third-party intervention that we’re not actually worsening the situation?

Milt: Misguided efforts to prevent war can exacerbate situations. A lot is known about how to prevent war and more is being learned. Experienced, wise people, aware of the possibility of doing harm, can reduce and have reduced the probability of war. Don’t let perfection stand in the way of the possible.

Guides: What is the single biggest challenge to this work? How can that be overcome?

Milt: The combination of opportunities to profit through violence, corruption, and the inability of weak governments to maintain peace. Maintaining peace over a long term will give societies time to build the institutions and to develop economically so as to be able reduce the likelihood of violence.

Guides: What can concerned citizens do to prevent the outbreak of war in general and of violence in specific regions that they’re interested in?

Milt: Vote for peaceful policies, contribute money, and participate in work to prevent political violence.

If you are interested in learning more about violence prevention at Milt Lauenstein’s work, you can check out the BEFORE website at www.beforeproject.org.

Is there Power in Earth Hour?

By Shepard Fairey for Earth Hour 2009 from Flickr Earth Hour Global

On March 27th, 2010 a record number of participants celebrated Earth Hour by turning off their lights in settings across the globe.  The incessant blaze of nocturnal city lights was slightly lessened for this single hour as (some of) the globe’s population sat in darkness or flickering candle light, protesting their own reliance upon emission creating technologies for comfort, for light. Like a wave, Earth Hour cast a moving, lightless shadow over our world, chasing the night westbound through the time zones.

And yet, what is the purpose of Earth Hour? Does it in fact do anything?

Earth Hour’s intention is to inspire individuals to shut off their lights for one hour from 8:30pm to 9:30pm local time and to spend that dim-lit time thinking about conservation and the climate.  Perhaps more significantly, this event provides an opportunity for mass collective action regarding climate change, and becomes a tremendous demonstration of public engagement on an international level. This movement, a celebration of the earth, is also a strong political protest, made ever more impressive for its disregard of borders.

After the tragic failure of climate talks at the recent Copenhagen Climate Summit in December, the international community was in great need of a momentous and powerful symbol of commitment to the pressing concerns of climate change.  Earth Hour is not just about unified participation in an earth-conscious event: it is also a global call to action directed at world leaders.  This event has become one of the most strategic and collaborative climate rallies in operation today.

Started in Australia in 2007, Earth Hour has grown with tremendous success.  This year Earth Hour boasts the participation of not only record amounts of countries, but also the participation of national monuments and world heritage sites such as London’s Big Ben, Rome’s Coliseum, and Athens’ Acropolis. Seeing the light dim on these iconic monuments is enough to excite even the uninspired climate advocate. While these events are not revolutionary, nor even that drastic, it is amazing what one can see when we are no longer shining the spotlight upon ourselves.

In this era, rife with ‘lazy environmentalism,’ there are plenty of current events to dismay the disconcerted environmentalist, so, when there is something to celebrate, it is best to don your party hat. Any step, even a small one, in the right direction is a victory over defeat.

Urban Harvest

Promising garlic plants in one of City Farm Boy's local gardens.

How interesting to be a part of a time and place, a movement, whose heroes are those humble local gardeners, the sweet spirited urban farmer, splitting time between family and radishes and that special wasabi root patch that will hopefully take this season.

One such hero is Ward Teulon of City Farm Boy in Vancouver, British Columbia. I paid Ward a visit this week at his garden and home so he could show me the ropes of urban farming. Since 2006 Ward has acquired about 8000 square feet of local garden space alongside walkways and in backyards where he plants a yearly crop that gets divided up between his shareholders. Ward’s access to land is worked through a combination of agreements where he sometimes rents and sometimes gardens the space for a small cut of the harvest. There are some arrangements where he is given access to the plot for free, because the owner is just that supportive of his initiative.

Each season Ward’s duty is to his shareholders to whom he supplies a batch of fresh and organic vegetables each week for 20 weeks throughout the harvest ready summer months. Already, in early April, he is busy transferring his newly germinated seedlings into waiting garden plots, most of which are within five kilometres of his Vancouver home.

Ward's shade loving wasabi plants

Once harvest begins, shareholders collect from batches of potatoes, onions, beets, radishes, kale, carrots, lettuces, fava beans, snap peas, chives and oregano to name a few, not to mention the experimental crops of shade grown wasabi which Ward describes as hot with a distinct sweet aftertaste. Real wasabi, Ward insists, is not what you get at your favourite sushi joint: that is an imposter wasabi made from horseradish. But, he says, you really must try the real thing. Ward is also growing real varieties of garlic, thick, juicy, giant garlic, a far cry from what we have come to expect from the grocery store. And did I mention the shitake mushrooms that he is trying to grown on an old stump? Well, we’ll see how those turn out too.

A Kenyan style beehive by City Farm Boy

Also new to garden plots this year are Ward’s Kenyan style top bar beehives, fully of still slumbering bees. We talked about potential yields as we watched a brave scout test out the spring air. These humble boxes, some of which Wade constructed out of scrap wood from his deck repairs, could produce up to 100lbs of honey in a year. But, he says, he isn’t concerned with any yields this year: just as long as the bees are comfortable enough to stick around. It is amazing what you can get from a swarm of flies, he adds with a grin.

And I suppose that is the beauty of how Ward sees it, and he is right. It is amazing. It is also amazing what you can get from a few seedlings, planted alongside your property fence, or from a community of like minded people who realize just how easy it can be to grow your own organic food.

Ward has run up against some criticism and discouragement in neighbourhoods where local residents are unfamiliar with the hues of straw bale and beetroot. Its not always pretty, Ward will tell you. And he laughs, once it does look pretty, I’ll be by to hack it all down.

Despite this Ward enjoys the healthy support of his shareholders, many of whom are his neighbours. Gardeners are on the rise in that area, with much of the city block bearing food throughout the summer months.  Hardly a wasted spot can be seen on Ward’s block with even the city space between the sidewalk and street sporting snap pea seedlings.

Emerging city styles for the urban farmer

Ward makes it all look so incredibly easy and accessible. If you wish you had a little garden space producing these crops in your own backyard, well, Ward does that too. A major part of his business is building backyard gardens for people all across Vancouver. He will turn your weed patch lawn into a fully functioning vegetable garden and to your specifications.

And you just might want to, especially if you consider the benefits. Have you ever calculated your salad’s carbon footprint? This may have been a perplexing concept at one point, but now it is a difficult question to avoid. Do any of us really buy a package of giant strawberries in January without at least considering where they have come from? Or place a bag of spinach in our carts without considering, even if just to ignore the fact, that those crisp, out-of-season leaves have just travelled a gazillion miles in a refrigerated truck?

Eating is a complicated endeavour these days and is becoming increasingly so. Issues of food security, food safety, food transport, agriculture subsidies and transportation are fast becoming a part of the growing public debate on sustainability. If your interest is in local economies, health care, climate change or fresh kale, then you are probably cued into the current agricultural industry in some way. At no time before has your dinner plate been so heavily politicized.

And at no time before has there been such a surge of ready alternatives. Between farmer’s markets and community gardens our options for fresh, local and organic produce are increasing. Even large-scale grocers are responding to consumer interest in local products and are in turn supporting neighbourhood farms.

There is an element of heroism in these local, organic farmers and deservedly so. They represent a sort of victory over the heavily corporatized and industrialized system that has done a shoddy job as of late at providing shoppers with products that are healthy for the body, the community, the economy and the environment. An integral part of the movement towards a sustainable future is local food autonomy. The individuals working to make this sustainable future a present reality are becoming increasingly respected and celebrated figures.

Wade Teulon of City Farm Boy

So if you are feeling inspired and would like to know more about Ward Teulon, City Farm Boy and urban farming, you can check out his website at www.cityfarmboy.com or if you are not in the Vancouver area, look up local gardening collectives in your city to get connected.

If you are interested, after all, in calculating your salad’s carbon footprint, you may want to check out the carbon calculator at www.eatlowcarbon.org or google ‘carbon calculator’ to see what you can find.

From the Navigator

Hello,
I’m Carol and I’m the Expedition Navigator for The Canada Expedition.

I feel tremulous as we begin to launch this project. I am filled with excitement and anticipation of what is to come and with fear over the tremendous challenges we collectively face.

None of us are particularly well-equipped for sustainability, myself included. Mostly we are comfortably opposed to it, whether intentionally or not. Largely this isn’t our choice. That decision was made for us long ago when our infrastructures were laid and our roads designed and our water bottled and our sense of desire tweaked just enough to make us expert consumers. We are babies of the industrial consumer regime.

In this order we have grown strong and full-bellied but this has left others weak and hungered and it has extinguished our need for revolution and blinded us to injustice. We lived without struggle and without intention.

And perhaps all of this could have pleasantly endured. But now things have changed.

This change has come in many different forms: as innovation, creativity, in social indignation and in a passionate appeal on behalf of the earth. Here, in the wake of history’s most destructive age, a transformation is occurring. People are advocating, collaborating and sacrificing to alleviate the burden we’ve placed upon the environment. We see groups and collectives slowly working to reshape their surroundings, reroute the infrastructure, even if by hand, to resolve violence, to feed the hungry, to reduce their carbon footprint.

This is a wave I’d like to ride. I am inspired by theses people, enlivened and encouraged by their efforts. I want to engage and follow and I’d like to invite you to come along. I am not sure what we will find along the way. I have a few images in my mind: a soiled and friendly gardener; a local entrepreneur; an innovative technology geek. These are the vanguard of this movement and I’m going to find out from them what it is the rest of us need to be doing in my own attempt to harness and spread the wildfire of positive change.

Embarking: The Canada Expedition Launch

Alpha Chimp Studio at Flickr Creative CommonsIt has taken a lot of thought, insight and deliberation to get to the launch of The Canada Expedition. However, where we’ve landed ourselves is not at a destination, but at a beginning. And we begin with this question: how can we make humanity more sustainable? We’ve decided to allow this question to become the anchor of the Expedition.

From this point, we look outwards, to discover what shares our anchor.  We know that sustainability, and more specifically, the sustainability of humanity, goes well beyond more effective environmental or economic operations: it is a method for well-being, for peace and for prosperity.  In our search for practical solutions, we will keep in mind that the efforts to remedy the climate crisis, the visions of a new economic paradigm, the prevention of conflict and the liberation of human potential are all essential to our success.

We know these categories are not perfect, nor comprehensive. That is why you’ll notice The Canada Expedition is what its name implies: a search. This expedition comes equipped with commitment and focus, but not answers. Those are to come.

We hope you will stay in touch with our Expedition Team, as we embark on this search for solutions.

read this book

Need some help sorting through the pile?

My mother bought me a great book, James Gustave Speth’s “The Bridge at the Edge of the World: Crossing from Crisis to Sustainability.”

An economist and an environmentalist, Dr. Speth brings welcome insight to the current global crisis. He pulls all of the punches, making stalwart suggestions for the transformation of government, economics and even global capitalism.

The beginning of this book leaves no room for speculation about the nature of the task we face. Dr. Speth provides pages of graphs showing the exponential increase of everything we don’t want increasing: temperatures, sea levels, CO2 emissions, global trade, world population and biodiversity loss.

But The Bridge at the Edge of the World doesn’t end there. It begins with the hardline facts but ultimately leads us to pages brimming with practical solutions that are accessible, easy to implement and radically transformative. All we need is a little bravery to forge the new path. And Dr. Speth does his best to arm us with that too.

But it is the realisation, the awakening to our contemporary reality, that is ushering in a new and transformative social politic.

“For those of my generation, the quest for answers to the challenges addressed in this book is nearing its end, but for today’s young it is just beginning. We do indeed borrow the earth from our children. If only my generation could say that we are returning it to them a better place than we found it. In truth, we have continued to purchase prosperity at an enormous cost to the natural world and to our human solidarity as well.

But what’s past is past. It cannot be undone or remade. The future, though, is something else entirely. It can be remade – made very differently from what it would otherwise be. That is the Great Work ahead.

It is easy to push these challenges out of one’s mind. Life for many of us is comfortable, and dwelling on such disturbing material is painful. Indeed, on still hears with regularity that it is a mistake to stress these gloomy and doomy realities if one wants to motivate people. In The Death of Environmentalism, Michael Schellenberger and Ted Nordhaus remind us, for example, that Martin Luther King, Jr., did not proclaim, ‘I have a nightmare.’  My reply to them what that he did no need to say it – his people were living a nightmare. They needed a dream. But we, I fear, are living a dream. We need to be reminded of the nightmare ahead. Here is the truth as I see it: we will never do the things that are needed unless we know the full extent of our predicament.” (233-234)